I’m a service designer, design strategist, information designer formerly based in Wellington, New Zealand, now based in Canberra, Australia. I’ve been in the design game (starting in the graphic and brand space) since 1998, focused on user experience and usability since 2000 and service design as a specialisation since 2002. Until 2011 I was focused on introducing and embedding service design to a public sector organisation and building the practice as a sustainable capability (they are un-named because that was their proviso for me to reference my work from there – go figure). Since 2012 I’ve been co-principal at Design Managers Australia (DMA) working with a like-minded design spirit (because that’s crucial for me) and still focused on the public sector client (because that matters to me). It’s a move that has seen me very happily practicing, challenging and being challenged by this magnificent bastard called service design!
This blog is a record of design that resonates with me – in particular – information design, service design, design strategy, design thinking in business, and designers.
The resonance inspires, delights, frustrates and helps me grow my knowledge.
Any views or opinions reflect the world I practice in as a private individual (and designer). Though I may occasionally reference my work context any views expressed are my own.
:: Mel Edwards