Tag: brainstorming

  • Design is not a natural process (unless you’re a designer)

    Even though I’m immersed everyday in service design capability, at times I wonder if the techniques and way of thinking are just what every professional does naturally (i.e. determines intent, explores ideas and options, generates concepts, tests assumptions, evolves, prototypes, defines, repeat etc). So it was with surprise, fascination and some content that I witnessed…